From Clicks to Bricks: Meet Taylor Howell of Taylor & Company

What began as a stylish online boutique in 2022 officially found its storefront home in Downtown Fayetteville in April 2025. Taylor & Company, founded by the always creative and community-minded Taylor Howell, brings trend-forward fashion, giftable finds, and a whole lot of personality to the heart of town.

Cozy Meets Chic
Among the most-loved items in the shop? French terry pants—a best-seller for good reason. They strike the perfect balance between cozy comfort and effortless style. Once you try on a pair, you’ll understand why customers keep coming back for every color.

Downtown Vibes and Community Ties
For Taylor, owning a business is about more than just great clothes and curated products. She loves being part of downtown’s vibrant energy, forming real connections with customers, and turning everyday interactions into lasting friendships.

More Than Fashion
When Taylor isn’t styling the perfect outfit or arranging displays, she’s behind the lens—she’s also a talented photographer. Her eye for detail shines through in everything she does, from visual merchandising to product styling to capturing Fayetteville’s unique aesthetic.